Cool Down Focus Group


  • Print Design
  • Website Design
  • Email Campaign Design

BMW needed 99 owners over nine days to participate in a focus group, and every participant scheduled had to show up. The challenge was to create an air-tight, multi-channel campaign that was absolutely frictionless for the participants.

Utilizing a broad range of communication channels, I designed email campaigns, personalized microsites, and customized print invitations, which made use of variable data printing.

Screenshots from the BMW Cool Down Focus Group Microsite
Quotation Mark

Extraordinary! The entire event was flawless, and went off without a hitch!

Kristen McKillips

Design, BMW of North America