Derby City Litho

Over 40 years in the printing industry, Derby City Litho had gained an excellent reputation and a loyal customer base. But they hadn’t invested the time in promoting themselves. They needed to reach out to local businesses and educate the local design community on the newly available advanced printing techniques they offered.

When designing for designers, especially mail pieces and leave-behind collateral, it is best to stand out. I designed in a vibrant CMYK palette, incorporating topics such as case studies, industry developments, and upcoming deadlines, which allowed DCL another marketing touch. Monthly brochures rigorously examined aspects of printing or production, and new techniques and processes were showcased. The strategy provided valuable desktop references to clients, and built a positive impression of the company.