Electrolux

PrecisionBrew Product Launch

Services

Design Direction
Print Direction
3D Product Rendering
Video Editing

Working with the global marketing team for Electrolux in Italy, I designed the marketing collateral for their first international product launch in the company’s new beverage division.

The new and beautiful literature was handed out in Italy yesterday, and it all went over VERY well! The feedback was phenomenal and the first countries are asking for exhibition displays etc. already.

Esther Staskiewicz

VP Global Marketing, Electrolux Professional

Electrolux PrecisionBrew Brochure Spread

A full-line catalog and other high-level introductory brochures were needed immediately. Unfortunately, all of the equipment was still in prototype status, as the machines were still being finalized for an international audience. Since detailed photography and video wasn’t available of machines that didn’t yet exist, I created 3D renders from engineering CAD files, including animations of the machines in-use for the introductory video.

Grindmaster Espresso

Grindmaster-Cecilware