Grindmaster-Cecilware
Corporate Identity, Brand Standards and Guidelines, and Marketing Collateral
Services
- Art Direction
- Photo Direction
- Logo Design
- Print Design
- Website Design
- Email Campaign Design
- 3D Product Rendering
It isn’t often that the opportunity arises to rebrand an international company with 125 years of history. So, when Grindmaster-Cecilware was formed from the merger of two companies with significant contributions to the food and beverage industry, this single entity now needed to consolidate and unify all of its marketing, advertising, and sales materials.
The best brand messaging and identity building materials in the company’s 100 year history.
Suzannah Stephens
Marketing Manager, Grindmaster-Cecilware
In designing the new corporate identity and cross-media brand standards, I guided typeface, color, and logo usage, establish guidelines for photography and illustration, and designed layout grids for printed collateral and advertising materials for the global brand.
The design of the Grindmaster-Cecilware product catalogs was very well received and quickly began to inspire the design and layout of other companies in the industry.
