Grindmaster-Cecilware

Espresso Campaign

Services

Art Direction
Website Direction
Print Direction
Email Campaign Design
3D Product Rendering

I was asked by Grindmaster to design a marketing and educational campaign for a new line of espresso machines. As Grindmaster had limited experience with espresso machines previously, the campaign included educational material for the sales team and other employees as well as marketing materials for the soon to be customers.

The exacting research, clear content, and stunning design that was done on such a massive level is astounding. Each of the pieces is so detailed and rich in information, and they all work together perfectly. But the true beauty of this campaign is that the finished pieces are so elegant and interesting that they pull you into looking, then reading, and then understanding.

Suzannah Stephens

Marketing Manager, Grindmaster-Cecilware

The campaign included a 75 page product brochure, a 100 page product field guide for the sales team, other printed collateral, as well as a product website and email campaign.

An interactive website was created that allowed customers to easily and quickly find the equipment that best matched their requirements.