MINI USA

When the MINI was reintroduced to the US, sales started strong, but became uneven over the years, resulting in the decision to re-style and re-introduce the MINI to the American audience. The MINI Rocks the Rivals Test Drive Campaign was launched as a dynamic way of getting people in the seat of a MINI.

I worked directly with MINI USA and BSS&P, their agency of record, to create integrated, strategic advertising and marketing campaigns with print, web, mobile, and interactive facets for over 100 dealerships nationwide.