The Playground
Corporate Identity and Mail Campaign
Services
- Art Direction
- Photo Direction
- Logo Design
- Illustration
- Print Design
The Playground was founded on the idea that there is value in children creating their own fun. All kids needed were the raw materials: dress up stages, puppet theaters, blocks, climbing walls, and art spaces. I was asked to build an identity that would reflect those beliefs and separate the Playground from the competition.
From the business cards to the outdoor signage, the branding made us stand out in a very crowded market. The competitive edge that it gave us was significant.
Troy Svoboda
Owner, The Playground
The logo represents the sign that neighborhood kids would make to proudly mark their territory, with planks of wood hammered into a post and their best possible second-grade handwriting. The business cards were die-cut images of the sign and a complete departure from any others in that market.
