SMJ Enterprise

SMJ Enterprise is a real estate development firm who needed help catching their brand up to their business. Created out of a family holding company, SMJ had begun to sign deals before they had business cards. Clearly, the owners knew a lot about business, but they had never created one before. A strong corporate brand identity was needed ensure visual cohesion across channels, and to elevate the perception of the company.

I was asked to design the visual corporate identity including company logo and logotype, brand color palette, font architecture, and design structure for the public-facing company.