Willard Auctions

Willard Auctions is a family-owned company with a deep and loyal customer base. After a name change, they needed a logo design to kick off the new brand. Their concern was that they had spent generations developing their stellar reputation, and did not want to lose referrals or sales if their clients couldn’t find them. Creating the mark from the company’s initials aided in recognition, and the more elegant and polished logo now reflects the company’s incredible reputation.